Adidas steps away from TV advertising as it targets $4 billion growth
Eximo Marketing - This is a story many people need to read. The focus on efficiency not effectiveness pushed Adidas into focusing on the wrong thing. It's a fascinating read about what
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:max_bytes(150000):strip_icc()/AdidasvNikeVUAAChartthrough12-13-21-4355f9a652254805995585d175ea0f4f.png "Adidas vs. Nike vs. Under Armour: Stocks Compared")
Adidas vs. Nike vs. Under Armour: Stocks Compared
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Adidas: We over-invested in digital advertising
Adidas: We over-invested in digital advertising
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:quality(70):focal(1065x584:1075x594)/cloudfront-eu-central-1.images.arcpublishing.com/businessoffashion/SXOOLKKJJ5AJHFQX45EXYBFWYE.jpg "Inside Adidas' Billion-Dollar Digital Transformation | BoF")
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adidas Admits to Over-Investing in Digital Advertising | Nice Kicks
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The Adidas Marketing Strategy: Collabs with Big Names
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Siddharth Puri on LinkedIn: Adidas: We over-invested in digital advertising
